These days a company is no longer going to be judged solely on the quality of its products and services, since the personality of its brand is a bit more important which is why it has become such a prime focus for most organizations in the world that are looking to turn a profit. Brands used to be little more than logos and a few images, but developing a fully fleshed out personality for your brand is now a non negotiable aspect of attaining business success once all has been said and is now out of the way.
You should take great care not to fall into the same patterns that so many other corporate entities have been blindly following, such as making their brands positive to a saccharine extent. Edgy brands tend to get more traction, so you should do whatever you can to give your brand an edgier and darker feel to it. One thing that you can do to make this happen is to opt for Metal Business Kards instead of paper based ones, since metal cards are generally thought to be a bit more ballsy than might have been the case otherwise.
Metal cards will show your customers that you are not just a standard brand like all of the rest. Instead, they would start to think of you as an out of the box kind of company, one that would serve them well if they were to give it a chance. This can do a lot to help you get your foot in through the door instead of struggling to find your footing in an increasingly landscape that gets the better of most businesses.